I partnered with the City of St. Cloud to create the artwork for the 16th annual Trail of Terror, blending fun, horror, and a fresh visual approach for the event.

The team wanted a twisted Sweet 16 theme, neon '90s energy, and a distressed grunge feel, all in a bold, hand-drawn style. Pulling those requests together into one cohesive illustration was a fun challenge and a chance to push the event's look forward.

From there, the illustration grew into a full event identity. I explored three patch concepts for a trucker hat, then built out the event poster, a tee, and its hangtag. On the tee, the green is printed in glow in the dark ink, so the design comes alive at night.