Client: City of Saint Cloud, FL
Role: Illustrator & Designer
I partnered with the City of St. Cloud to create this year's Trail of Terror graphic, blending fun, horror, and a fresh approach for the event.
The team wanted a twisted Sweet 16 theme, neon '90s energy, and a distressed grunge feel, all wrapped into a bold, hand‑drawn direction. Pulling those requests together into one cohesive illustration was a rewarding challenge and a chance to push the event's look forward.
From there, the illustration grew into an identity. I explored three patch concepts for a hat, then built out the event poster, a tee, and its hangtag. On the tee, the green is printed in glow-in-the-dark ink, so the design comes alive at night.
Thanks for stopping by.
Sweet dreams. 🕷️
© 2026 Daniel F. All rights reserved. All work showcased was created during my tenure at Marriott Vacations Worldwide. All images are copyrighted, and property imagery remains the exclusive intellectual property of Marriott Vacations Worldwide. Some items represent conceptual work and may not have been selected, produced, or presented to business partners.