While at Marriott Vacations Worldwide, I created the logo and branding for Cascayu, the pool bar concept at Marriott’s Bali Nusa Dua Terrace. The identity is shaped by the property’s setting and the bar’s overall aesthetic, with the accentuated ayu—meaning “beautiful” in the local language—informing the tone of the brand.

The concept builds a narrative that lives within the space and extends beyond it, drawing from the surrounding environment to create a cohesive visual language. I illustrated the bar’s signature wall—a defining architectural feature—and used it as a recurring design element throughout the brand to strengthen the connection between the identity and the physical space. The palette is taken directly from the setting, echoing purity, renewal, and the property’s broader design story.

The logo is sophisticated and minimal, built with slender, modern lines that mirror the outlet’s architecture and create a seamless visual connection throughout the space. It’s clean, luxurious, and aligned with the property narrative.