While working at Marriott Vacations Worldwide, El Med Restaurant completed a major renovation and approached us to lead its rebranding. Located inside Marriott’s Marbella Beach Resort, the restaurant overlooks the northern coast of Africa—a setting shaped by the historic connection between Andalusia and Morocco. The brand direction embraces Andalusian and Moorish influences, integrating geometric motifs, Mediterranean elements, and typography inspired by regional craftsmanship to create a contemporary identity rooted in place.

Building on this foundation, the concept draws from the rich heritage of Andalusian and Moorish design, art, and architecture, paired with the distinctive azulejo patterns iconic to the region. Together, these influences form an authentic visual language that reflects the cultural depth and historical significance of Andalusia.