Goods of Horror was an independent brand and personal passion project I launched with a line of premium stickers, tees, prints, hats, and pins. I built the identity around a flexible, hue‑consistent color system with no single primary color—each piece used its own color combinations while still feeling unified across the brand.

A half‑moon–and‑star icon became the brand’s signature and was later selected for Logo Lounge Book 11 from over 35,000 entries. I expanded the visual language with a G/H monogram, “Club” and “Member” badges, and two background styles—circles and stripes—produced in multiple color combinations.

Every order shipped with a matching “Thank You” card and handwritten note. The full set of cards was later featured by MOO in their article “6 wonderfully creative Thank You Card designs” under #4.

Custom package sealers tied the experience together, making the unboxing feel as intentional as the products themselves.