Photography @bylorenaphotography

Lisa Reinheimer is a Realtor based in Sonoma County, California. I partnered with byLorena Photography to develop a complete brand identity that reflects her distinct style and professional presence. The visual system was built around a color palette intentionally aligned with the photography, ensuring every combination feels cohesive, precise, and consistent across all applications.

Two priorities shaped the direction: creating a brand that stands out in the real‑estate space and integrating a clear expression of Lisa’s personality. The solution was an identity system anchored by a clean horizontal baseline within the logo, allowing Lisa to hand‑write a defining trait. This adaptable detail introduces a personal layer to the broader brand while maintaining a modern, refined aesthetic across all materials.