Tidy Pools is a local pool servicing business. I was hired to create and establish a brand and voice in print and digitally. The work I have provided so far includes art direction, design of the stationary, website design and development, SEO, analytics, content management system, social media integration and user interface and experience. During the research phase I discovered that the business owner is a retro aficionado. After researching competitors and the industry, I realized that they all looked very similar. I decided to take a different approach and injected some of the owner’s personality into the creative while at the same time making the company stand out from competitors. I worked with a writer and retro illustrator who was responsible for creating the logo and illustrations under my art direction. Finally, I fleshed out the collateral, website and worked on the SEO. After the launch of the website and brand efforts the business had a considerable increase of customers.
Due to budget limitations we decided to go with a one page responsive website and a commercial cms system instead of a custom one. One of the challenges we encountered was to be able to present all of the information in a concise and clear manner without having to use any sub pages. In order to solve this, the copy was written to be as lean as possible while still providing all of the requested information. I also used some light boxes throughout the site to present any secondary content. In order to provide a better user experience when it came to mobile, some of the graphics were condensed as well as the content to only present what made sense in the reduced space.