Odontologia Integrada (Integrated Dentistry) is a dentistry practice located in O Porriño in the northern coast of Spain. While building their working space they came to me with the need of a complete brand look as well as developing all of their materials. I was responsible for the branding, design, and art direction. My approach to this project was a modern and clean look which can be seen in the construction, the decor and all of the materials I created. Additionally, I hired a local friend to illustrate the main character which I used to create a fun look that would appeal to children.
A challenge for any dentistry practice is to be able to get children excited about going to the dentist. With this in mind, I teamed with illustrator Jim Steck and art directed the creation of a tooth character that would appeal to this demographic. The whole idea behind the character was to create a mascot for the clinic which could be used on different collateral. The result was this tooth drawing. The character's name is Sparkles.