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Integrated Dentistry

Branding • Design • Art Direction

Odontologia Integrada (Integrated Dentistry) is a dentistry practice located in O Porriño in the northern coast of Spain. While building their working space they came to me with the need of a complete brand look as well as developing all of their materials. I was responsible for the branding, design, and art direction. My approach to this project was a modern and clean look which can be seen in the construction, the decor and all of the materials I created. Additionally, I hired a local friend to illustrate the main character which I used to create a fun look that would appeal to children.

Integrated Dentistry logo

Integrated Dentistry color palette

Integrated Dentistry typography

Integrated Dentistry stationary

Integrated Dentistry letterhead and business card

Integrated Dentistry letterhead

Integrated Dentistry letterhead

Integrated Dentistry letterhead

Integrated Dentistry business cards

Integrated Dentistry business cards

Integrated Dentistry flyers

Integrated Dentistry flyers

Integrated Dentistry flyers

Integrated Dentistry flyers

Integrated Dentistry uniform

Designing for children

A challenge for any dentistry practice is to be able to get children excited about going to the dentist. With this in mind, I teamed with illustrator Jim Steck and art directed the creation of a tooth character that would appeal to this demographic. The whole idea behind the character was to create a mascot for the clinic which could be used on different collateral. The result was this tooth drawing. The character's name is Sparkles.

Integrated Dentistry mascot

Integrated Dentistry pins

Integrated Dentistry t-shirts

Integrated Dentistry t-shirts

Integrated Dentistry bags